Where to Find Us This Spring: Two Big MRS Events You Won’t Want to Miss!

Firstly, on February 26^th you can find us at the MRS Generation A-Z conference 2026 at the Radisson Blu Edwardian, London, where we will be giving a presentation on Gen Alpha.
 
Alongside Caroline Cockell, Director of Marketing at Student Roost, our Head of Research AJ will be covering what businesses need to know about this first AI-native generation as it approaches adulthood. We will offer an in-depth look at Gen Alpha’s attitudes across family, education, technology, home life, and society. We will also explore how older Gen Alphas are shaping their expectations of independence, digital life, and their identity.

Join us to hear how your business might respond and prepare for to the impact of this influential generation.
 
Get your tickets here!

On March 10^th you can find us at the MRS annual conference 2026 at the Hilton London Bankside, London.
 
We’re delighted to be chairing a debate about the use of the GLP-1 Weight Loss jab.  We will be joined by Katherine Hardwick, Group Insight Director at Samworth Brothers, Mary Kirk who’s a marketing consultant, Joe Bonnell who’s an ethnographer & visual anthropologist and Caroline Walker who’s a nutrition & health coach.

Drawing on insights from our self-funded research, we will bring the voice of the GLP-1 user directly into the room through first-hand voice notes from our study. These real experiences will punctuate the discussion, illuminating initial motivations, the lived impact of usage, and how the weight loss jab is reshaping relationships with food. Audience members will also be invited to contribute their own perspectives and pose questions to our expert panel.

Key takeaways will include:

• GLP-1 use is reshaping more than just what people eat—it’s driving lifestyle changes that ripple across households.
• Winners are clear: protein, fresh produce, and supplements are booming. Losers? Carb-heavy foods, confectionery, snacking, and hospitality are feeling the impact.
• For food brands, this isn’t a passing trend—it’s a new reality. Understanding and adapting to it is now essential